Context / Background:

This is a theoretical rebranding project for a futuristic public transit system introducing extraordinarily fast traveling speeds based in a technologically advanced future. This futuristic transit system functions similarly to bullet trains, except it is a network made up of endless subterranean underground routes overlapping along different levels. The Turbo Track allows people to travel at velocities up to 200mph.

Standing Posters mockup.jpg

Brief:

This new visual identity for a futuristic metro system is intended to feel like it’s offering a unique experience. The goal with these designs is to quickly catch people’s attention as they pass by.

Solution:

In order to connect to the idea of velocity and intense speed, I began to explore blurring effects and manipulated the results through duplicating and warping. The results have a vibrant atmospheric quality that's hard to ignore. The selected typeface is connected to the concept as well, having a futuristic digital and technological influence. This Turbo Track logomark is also being affected with a blur effect to add to the idea of speed.

Billboard_ MockUp 1.jpg

Expanded Space:

These examples show how the identity could be expanded into a physical space. They present how this visual system could physically live within the realm of the metro system. Similarly, they still adhere to the same principles of a glowing blur expanding across a long surface. Seeing the design applied three-dimensionally helps this visual system really begin to take form.

Turbo Track Escalator.jpg
Turbo Track Conveyor.jpg